About us

Our mission

Create, share and promote models of best practice, that can be tailored to local circumstances to reduce variation in outcomes.

Our values

Improve and increase access to individualised, supported self-management, with tools to address the key components of care.

Bring together all relevant stakeholders to remove barriers between elements of care.

Involve and incorporate expert opinion in solutions.

Ensure our publications can be adopted to fit local circumstances.


Our people

The iDEAL Advisory Group comprises of a group of multidisciplinary diabetes specialists with a keen interest in improving diabetes care outcomes across the UK. It has significant multidisciplinary expertise across diabetes management, medicine, pharmacy, technology, nursing, psychology, commissioning and the perspective of living with diabetes.